Our Story
We’re not a franchise. We’re not a big-box gym.
And we’re not trying to pack the floor just to hit numbers.
With over 30 years of combined experience in the fitness industry, Kyle Ulrey and Ben Matlak set out to build something better. Something personal. Something real.
A Gym That Actually Knows Your Name
When we took over what used to be called bFit Bellevue more than 10 years ago, we saw an opportunity—not just to upgrade the space, but to rethink what a gym experience should feel like.
After decades in the industry, we’d seen too much of the same: packed classes, generic programs, and members treated like transactions. We knew it could be different.
So we built a place where you feel seen, supported, and actually enjoy showing up.
No overcrowded sessions. No fads. No fluff. Just smart training, delivered by coaches who care.
Rooted in the Community
We’re proud to be local and independently owned.
Our members live here. Our coaches live here. We’ve built real relationships with people who show up for themselves—and for each other.
This isn’t a place where you come to disappear into the background. It’s where you come to get stronger—physically, mentally, and together.
Built for Real People
Most of our members aren’t lifelong gym rats. They’re parents, professionals, and people returning to fitness after time away.
We meet you where you’re at and guide you forward—no judgment, no pressure, just progress.
We train in small groups so you get personal attention with the energy and motivation of a team.
Our workouts are effective, efficient, and built to fit your life.